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Editorial

Typography

Information Design

Unveiling the memories we inhale.

Memories,

Scentified

This booklet examines the relationship between scent and memories by capturing people's experiences with scent in response to specific events, individuals, locations, and objects — color-coded using various shades of grey. The composition and images of the book starts with desaturated and fragmented pictures, gradually transitioning towards a more complete presentation. It culminates with a case study on Disney World as a 'scent playground' depicted through visual data translations of scent profiles from rides and their associated memories and emotions.

Editorial

Typography

Information Design

Unveiling the memories we inhale

This booklet examines the relationship between scent and memories by capturing people's experiences with scent in response to specific events, individuals, locations, and objects — color-coded using various shades of grey. The composition and images of the book starts with desaturated and fragmented pictures, gradually transitioning towards a more complete presentation. It culminates with a case study on Disney World as a 'scent playground' depicted through visual data translations of scent profiles from rides and their associated memories and emotions.

MEMORIES,

SCENTIFIED

& MORE

Palate

Otherwise
Forget It

Space

Depths of
Wallacea

Unfolded Layers
: Jakarta

Pratt in Layers

Benedict

Memories,
Scentified

MullenLowe
Summer 2023

Dish
to Dish

Bumbu Dapur

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