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[PROCESS]

Memories,

Scentified

Creating a booklet that showcases a chosen topic. This involves designing a booklet that effectively merges typography and imagery, pays close attention to typographic detail, and uses a structured grid and typographic hierarchy to clarify content across several pages. Your narrative should incorporate data visualization in a meaningful way.

[THE BRIEF]

Research process through making involving a thorough exploration of the initial concept of a 'box' This exploration led to a re-evaluation and redefinition of the traditional definition of a 'box' and its connections with cultures. Challenging the preconceived notion of the confinement and rigidity of a box, and delving into the juxtaposition of the fluid and dynamic nature of cultures.

[STUDIES]

Interactive posters on societal structures in the form of wayfinding, where the audience initially focuses on individual societal elements presented as steps. However, as you continue the wayfinding path, it leads to the realization that these elements are interconnected in a web, rather than a linear sequence of steps.

[EXPLORATIONS]

7 x 9 Grid

/

6 x 12 Grid

|

8 x 10 Grid

Palate

Otherwise
Forget It

Space

Depths of
Wallacea

Unfolded Layers
: Jakarta

Pratt in Layers

Benedict

Memories,
Scentified

MullenLowe
Summer 2023

Dish
to Dish

Bumbu Dapur

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