Hi, I'm Kascy So —
and I live by design. Every corner I turn, every street sign I encounter, and every snippet of conversation I overhear — each invaluable moment is a source of inspiration for my designs. My practice spans branding and information design.
From a young age, being immersed in the dynamics of multiculturality has been a privilege; I have delighted in the bustling markets of Bangkok, chaotic streets of Jakarta, metropolis pulse of London, and now in New York City, I’ve absorbed yet another vibrant spinning city, adding to my design ‘bag of tricks.’ These experiences have shaped how I see design and pushed me to be intentional in my work. At the core, I believe design should feel genuine and connect with people.
Resume avalable upon request.